Author: The WIF Team
Published: September 11, 2026
WIF is Turning 16! 🎉
Our biggest Sitewide Anniversary Event officially kicks off on September 15th!! Join our exclusive GIVEAWAY, grab your favorite wigs with automatic discounts at checkout, and claim your free gifts before stock runs out.
How We Got Here
Sixteen years ago, we didn't have a grand master plan. We started with simple fashion wigs—nothing crazy.
Then the cosplayers showed up.
And honestly? They completely blew us away with their passion. They cared deeply about the precision of a hairline, exact color matching, and whether a wig could survive three straight days in a hot, crowded convention hall. They pushed us hard — and we're honestly better for it.
And somewhere along the way, something we didn't expect started happening: people who had never cosplayed in their lives started buying our wigs for daily wear, photo shoots, or just because changing hair should be fun.
That's 16 years in a nutshell: starting with basic wigs, shaped by the cosplay community, and now part of everyday life.
What Went Down This Year
New Collections (Built by Request)
You asked, we made them happen:
- Natural Men's Wigs
- Fantasy Styles
- Facial Hair, Beards, & Mustaches
- Theatrical Wigs (coming very soon!)
None of these came from a corporate brainstorm. They came straight from your DMs, forms, and the same stream of questions flooding our inbox every day:
"Do you guys make men's wigs?"
"Do you guys do fantasy style?"
"Do you make anything I can just wear everyday?"
So, we went to work.
We Got Featured in Dazed!
Earlier this year, a writer from Dazed reached out to chat with us about the art of fake beards in cinema and cosplay. It was a huge milestone for our studio team!
[Read our feature on Dazed]
Supporting Our Creator Community
From @thewizardtailor bringing Lyonel Baratheon to life at DragonCon, to @toxiekat crushing Future Trunks at Anime NYC, we’ve been honored to sponsor some mind-blowing talent this year. We also supported @lizabetroberts in bringing her epic, large-scale LOTR outdoor shoot to life! We just want to be the brand that shows up when a creator needs hair they can actually count on. Simple as that.
Okay, Real Talk: We Got Called Out
Okay, real talk. Some of you called us out — and you were right.
A few of you left comments and sent us DMs about overusing AI in our marketing and daily communications. And honestly, it stung a little. But it was fair.
We had a serious team discussion and have strictly limited how and where we use AI internally. Spreadsheets, sure. But the stuff that actually matters — talking to you, writing to you, picking what goes in a box — that stays human. We're making this shift across everything — it won't happen overnight, but we're working on it.
By the Numbers
- 30,000+ customers served this past year across 57 countries.
- Upgraded shipping routes worldwide so packages arrive faster and safer before your shoot dates.
What 16 Years Taught Us
Listen. That's literally the whole secret. You tell us what's missing on the market, and we head into the studio to try and build it.
Thank You
- To everyone who bought a wig, left us feedback, tagged us in an Instagram post, or just quietly lurked on our site—thank you.
- To all the cosplayers, stylists, and creators who trusted us with your major builds this year—thank you for putting your craft in our hands.
- To the OGs who have been ordering from us since the early days—we see you, and we love you.
🎉 The 16th Anniversary Sale (Sept 15 – Oct 5)
To celebrate, we're hosting our biggest event of the year:
- Sitewide Automatic Discount: No promo codes needed at checkout.
- Tiered Savings: The more you stock up, the more you save.
- Free Gifts: Every order during the sale gets small accessory gifts or a surprise box wig!
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Social Media Giveaway: Keep an eye on our Instagram page (@wigisfashion) throughout the event for extra chances to win.
[Click and join the celebration now!]
One Last Thing
Sixteen years in and we're honestly still figuring stuff out. That part hasn't changed.
Today, we have our own independent studio, dedicated in-house stylists, and a passionate team behind the screen — but we are endlessly grateful you're on this journey with us.
And hey — thanks for actually reading this far. It means a lot.
See you on September 15th!
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About the Author
This post was written by the whole WIF Team. We write our own posts, answer our own DMs, and genuinely read every single piece of feedback you send our way.